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3 Women, One Collection, Endless Options

See how three of our favourite stylish women have created their very over MIMCO Icons—with our new Modify collection.

HELEN CHIK @helenchikx

From finance to fashion, beauty and travel; Helen Chik’s playful style made her the perfect match for our new personality-filled modify collection.

“The Modify collection is great for those who love a practical but fun approach to fashion. You can choose to accessorise according to your outfit each day. I love how you can wear a classic MIMCO button or have a little fun with something sparkly (my favourite – duh!).

“Less is more; more is less – who cares? Just have fun and express yourself with the collection. Fashion is a form of expression and we should always have a little fun with it.”

ARIANNE WITT @lola_jagger

Arianne is never not creating: styling, writing or photography are just a handful of her passions. As for her most recent creation? Her own piece from our Modify collection.

“Being able to customise the bags and mix and match the badges for different occasions is such a game changer. I’m all about adding my own fun twist to things and changing it up depending on my mood—especially when it comes to travelling! The endless options to choose from make you feel like you have a new bag every day.

“The tan pouch is definitely going to be my go-to for Summer. And I’ll be switching between the heart, leopard and mim badges styled back with some white lace blouses, midi skirts and gold jewels—channelling serious European Summer holiday vibes with this one.”

JO HOMBSCH @johombsch

Jo hasn’t been everywhere, but it’s on her list… And wherever she travels to next, she’ll always bring an accessory with her own signature twist.

“I travel a lot, so versatility is important for me. I like to pack pieces that will go with everything in my suitcase. I love the Modify Hip Bag in lipstick red with the gold hardware detailing. It’s a piece I can wear during the day with jeans, adding a charm for something a little fun, before changing up the badge in the evening to one with a little sparkle.”

Jo wears the Modify Hip Bag in Lipstick Red, Modify Badge in Gold, MIMCO Jewellery & Watch


Modify M Pouch in White, Modify Heart badge in Lipstick Red & MIMCO Scarf, Sunglasses & Shoes